LifeLock protect your good name. As a consumer, you have rights that allow you to take more control over who uses your identity and how they use it. We do the mechanics, the details if you will, to enforce those rights. And we stand behind our service with our $1,000,000 Service Guarantee. We charge $10 per month to do it. Some of what we do, you can do yourself for free. The difference is that the only thing we think about is how to protect your Identity. Think of it this way: all of us can change our own oil, but most of us have it done by specialists. We'd like to think that what we do is more complicated than changing oil, but you get the idea.

Here's what They do:

First, they ask the credit bureaus to set free fraud alerts on your behalf. Usually, this is done through our automated systems and the alerts are set within an hour. From time to time there may be a hitch and we have to do the first one manually, usually because they have a different address on file for you. If this happens, they will tell you right away and do what needs to be done to get the alerts set. (In case you're wondering, they don't charge anything more for this and our Total Service Guarantee is still in effect from day one.)

Second, unless your circumstances change and you tell them not to, every 90 days or so they ask the credit bureaus to do it again. You can do this for free if you'd prefer, but they make sure it gets done and that it gets done right. That's where the oil change analogy we were talking about kicks in.